The physician’s white coat means something different for every person.  What does the coat mean to you?”  


This year, the White Coat Project at Studio AMWA is going virtual.  #whitecoatchallenge . The purpose of this initiative is to empower medical professionals to see the back of their coats as blank canvases, through which they can express their passion, challenges & hope through inspirational messages.
Step 1: Take a photo of the BACK of your white coat. We have a template of a blank white coat you can use too!
Step 2: Add a powerful, positive, reflective, personal, what-you-feel-right-now, or hopeful message digitally
Step 3: Email it to
Step 4: Share your picture on social media with the hashtags #whitecoatchallenge #AMWA