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AMWA Member Dr. Lisa Rotenstein Founds CareZooming

CareZooming is a social enterprise organization focused on empowering clinicians to enhance the systems they work in. Our platform is comprised of

  1. A database of healthcare improvement “recipes” (describing the nitty-gritty of systems improvement projects like resources used, budget, team members involved, what the detailed challenges were, etc). Our recipes are found at include topics such as behavioral health integration, multidisciplinary opioid committees, scribe integration, patient reported outcomes rollout, and more.
  2. A network of on-the-ground healthcare innovators who can provide practical implementation-focused advice related to their “recipes.” Our innovators are found

This program is funded by Harvard Business School and Brigham and Women’s Hospital.

The CareZooming team writes up new projects to be featured on the website alongside innovators bios after a 30-minute conversation or receipt of relevant written materials. We then facilitate connections between innovators and parties interested in their work. We are looking to write up projects from AMWA members – email to tell us about a project you’d like to feature or to speak to one of our innovators.

Sign Up for the CareZooming Mailing List

Who We Are
Lisa Rotenstein, MD, MBA is an Internal Medicine Resident at Brigham and Women’s Hospital and a Clinical Fellow at Harvard Medical School. In medical school, she served as AMWA’s National Advocacy Chair. Her work on physician wellness, care delivery innovation, and women in medicine has been published in the Journal of the American Medical Association, New England Journal of Medicine, Lancet, Annals of Internal Medicine, and numerous other outlets. It is spotlighted by a 2016 JAMA meta-analysis on depression in medical students that was featured in over 70 major news outlets, including Time Magazine, Forbes, and CNN, a 2017 NEJM article on the potential of patient reported outcomes, a 2018 NEJM article on gender discrimination in medicine, and a 2018 Annals of Internal Medicine article on ensuring the voice of female trainees is heard that was featured widely in the news. Her experiences with on-the-ground care delivery innovation work inspired her to start CareZooming, a social enterprise organization that helps clinicians enhance the systems they work in and breaks down barriers in healthcare innovation.

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